WWWeb Tip

Code Should be Simple too
by SAM
As I've shared with you before, "Keep it Simple, Stupid" is a favorite of advertising people. It is especially true when it comes to the code behind the Website. Websites are strategic business tools and the first thing we expect of them is to communicate to the search engines with our keywords so we can get the right kind of hits. And, thanks to search engines like, google.com, the most popular search engine, this is still free. We can list our Website with google.com and it becomes part of the open directory, which is then shared by many other search engines.
I have two tips:

If you are thinking about getting a Website up, get it going because it can take anywhere from a few weeks to a few months for it to be recognized in the open directory.
Your code behind the site should be simple. Look at your code. How? In your browser, such as Internet Explorer and Netscape. Go to the menu and find View and then down to Source. This shows you the code that is behind the site. First, you should see meta tags with keywords and a description of your site. If they aren't there put them in. Although google.com does not look at the keyword meta tag other search engines do.

Now, scroll down and see how long it takes to get to the text on your site, that is, if you have any. Sites that are created in Flash animations lose the ability to communicate. The text embedded in a Flash animation is not communicating to the search engines. When you start to see the text that shows on your home page, that is how far a search engine has to go to get to more of your keywords. The more keywords available, the more priority the site is given by the search engines. But most search engines will not scroll down very far to search for your keywords in the text. They consider the keywords close to the top and how often they are used on the page.

transNET Media® LLC creates code that is simple and clean. We do not use the programs that are created without getting into the code. Programs like Frontpage, GoLive and Dreamweaver are great programs but tend to create too much code and this stops the search engines from working for you. We write the code.

Also, some developers embed their scripts into the head of the page. This is an area for special effects on the page. This is O.K. as long as the script isn't too long. These scripts can be put on other pages and a smaller script can send the code to the other page. If you have any questions about this tip, email SAM@transNETMedia.com

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