Archive for the ‘SAM'sSite Blog Entries’ Category

Where is the best place to put your blog?

Tuesday, October 25th, 2011

When taking on the challenge of writing a blog, the decision comes up where do I put it. A few choices are; on Wordpress.com or on Blogspot.com. These are free places to create and store your blog. You can’t beat free. That is the major advantage to using these sites for a blog. One draw back to free, though, is the technical support; finding a person to talk to is not easy. If you lose where you are and how to get in, it could be hard finding your way back.

If you are the owner of a website and/or a domain name, consider putting your blog on your own website. That doesn’t mean making your blog the website; that is another topic. It means using a blog as a blog. A place to log your interests that supports your website.
the blogs
The advantage here is even though you are paying for hosting and a webmaster to set up the blog, they will be a source of technical support. But even better than that, you own your own content. You are not loading it onto someone else’s site. It is your own database and it is content on your site. It is working for you on the search engines. Wordpress has a site wordpress.org where you download the software for free and then upload it to your site. You then format it to look like you want. It works the same way as the one on their free blog site.

Wordpress is created as an open source tool by its own team. Blogspot and/or Blogger are owned and created by Google. They both have RSS feeds. This makes them both searchable by the blog search within hours. We like Wordpress software for blogs not for websites; the blog has an RSS feed. Learn more about RSS feeds. Then read more about this post…

Writing in The Keyword Strategy

Friday, June 19th, 2009

When first building a website, many are not concerned about their ranking in the search engines. The main concern tends to be about a presence that gives their company credibility. This is usually the case because there is a common misunderstanding about the connection. I do find, a year or two later, clients wonder why they are not coming up in the search engines. For this reason I insist in taking action from the start. Their indifference to search engines is a good thing in one respect. It takes time to build a rapport with the search engines, and it takes several months to even be found by them. Once the search engines find your website, and if you are set up correctly, your site can start bringing the right traffic.

Deciding your category is important. To help you choose one effectively, take your category and go to a keyword selector to see what words in this category are often searched by users. This google tool https://adwords.google.com/select/KeywordToolExternal is for keywords. This is setup for google’s campaign to bid on words, but it is useful for free searches. It gives the number of searches and suggestions of key phrases that were used for the previous month. There are sometimes key phrases that are never keyed in. When this happens, you can be ranked #1 for a search, but if the keyword is never used, what good is such a rank? You want to rank high for the searches that are often keyed in.

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The Look is the First Impression

Tuesday, March 24th, 2009

When websites give the right visual impression to visitors, it can create a loyal user. Once you have developed a strategy for your site and a clear message, it is time to build a look around those two items – strategy and message. First, identify your audience. Who will be your target market? Some marketing gurus suggest that you have a clear mental picture of your potential customer because every target customer has different needs, likes and dislikes. Business-to-business websites will look very different from websites that are targeting parents of young children.

The website content or marketing information visible to your visitors has to communicate to search engines and to customers. But, the look of the site communicates directly to your customers. Sometimes a look is purely functional. Craigslist is a good example; it really has no eye appeal, but its ease of use and simple layout are critical to its universal nature.

We know that the WWW was built on information. When we do a search, we are seeking information. If we want to buy something, we are probably going to buy from the best price. But, other factors might influence a purchase. Does the site look secure? Does the look make a buyer feel comfortable enough to put in personal, private information? A corporate, official look often helps motivate this decision. Click here for the rest…

Can a Blog Be a Website?

Tuesday, February 17th, 2009

A blog expresses the opinions of its owner. If a business is primarily about its owner’s opinions, then using a blog for a website is a great idea. A blog can offer lots of free, useful information as well as links to other blogs, but a website establishes the owner as a business. If you add a blog to your established website, you give your customers the opportunity to know you, your expertise, your credibility. Sometimes your blog will even bring you customers when it is linked to your website. A reader likes what you have to write on your blog and might decide to hire you. The blog complements the business, and, you can completely control all of the content on the blog.
An example of a blog that initially served as a website is www.presentationzen.com. In his blog Garr Reynolds offers insightful comments on presentation design and some excellent examples and references on presentation skills. His blog is extremely popular – so popular that he realized he could be paid for his expertise, so he recently created a website for his new business! Now his website services his business clients, and his blog is still there offering advice to his readers. Click here to continue…

Using A Blog

Tuesday, February 10th, 2009

The word blog combines the words web and log. Go to this link: http://en.wikipedia.org/wiki/Blog, and Wikipedia gives you a thorough definition. In short, the owner of a blog shares opinions, ideas and expertise by posting it on the internet. And, photographs, images, audio and video can all be inserted into a blog to enhance its message.

WordPress.com and blogger.com let you create a blog for no charge and they even supply you with templates. The problem we have identified is that your blogs are now archived in WordPress or blogger’s databases and should you want to delete or change something you wrote in a blog, you cannot access it. Consequently, transNETMedia LLC recommends that you create a blog using WordPress’s software, but locate it on your website and in your own database. We actually like the WordPress features and don’t think you need to re-invent the wheel. But, by locating your blog on your website, the keywords you’ve used in your blog work with the keywords of your website to give you more presence on the web and visitors to your site. Also, should you decide to take down your website, you can completely delete all the blogs you’ve written. Total deletion is not possible when you use WordPress and Blogger. Of course, if people have subscribed to your blogs via the RSS feed, you cannot retrieve those blogs.
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Getting Started on Your Blog

Tuesday, February 3rd, 2009

The RSS feed on a blog sends all of your blogs and any updates and changes you make on them directly to a database. Within hours, blog searches find it, and your blog subscribers get the new blog immediately. For example, I might choose my Google homepage as the site for reading any of the blogs I have signed up to get. As soon as a new blog is written, it is found and delivered to my homepage. So blog searches are ’searching’ every few hours unlike Google, Yahoo and other search engines that send out “spiders” to websites every few months. The advantage to having a regularly posted blog on your website, then, is that it is searched frequently and keeps your website in the forefront.
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The Blog and the Newsletter - Great Partners

Monday, January 12th, 2009

What can a blog do for you and your website? At transNETMedia® LLC, we are committed to creating a weekly blog posting because we know that it increases our website’s traffic and ranking in search engines.

First, a blog brings users to our website in a couple of unique ways. If a visitor finds our blog and begins to read the article, he or she must click on more to finish it. That click brings the user right to our website, thus helping to increase our traffic and promote our services. But, the advantages of a blog don’t end there. Once at our website, the user might decide that our blog is so interesting she wants to be notified of any new articles we write immediately. So, she looks for the RSS feed on the blog. With this web tool, a user can have all of our latest blog postings sent to a destination RSS Reader. This page could be set up on the user’s iGoogle home page or Yahoo home page. Now, every time we post a new blog, within hours the RSS Reader finds it and brings it to the user’s Reader page. So now I have increased the frequency and number of searches to my blog as well as website. Personally, I have my favorite blogs update on my iGoogle home page. But I could easily do it on Yahoo, too. Check this out yourself by clicking on the RSS feed or one of the icons near it located on my website where you may already have a home page set up.

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