Archive for January, 2009

A Web Newsletter

Wednesday, January 28th, 2009

Creating and publishing a newsletter on the web makes a lot of sense for two good reasons. First, it serves as a source of valuable information for your clients or visitors. Second, it keeps your website content up to date and accessible to search engines.

A well-written, mailed newsletter often ends up in the wastebasket even if its content is relevant and important. But, a web based newsletter can be archived on your website and remains available as a source of information about your company and your expertise. For instance, if you are a computer repair company, your newsletter might provide monthly tips on taking care of your computer. These tips are now stored on your website for your customers convenience.
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Emailing Your Newsletter

Tuesday, January 20th, 2009

A good email list is a powerful marketing tool for communicating to your clients and potential clients. Email lists can be purchased, but the best email lists are created from your personal interaction with people. These people - ones who have met you face-to-face are more likely to recognize your name and be more receptive to your emails. Every time you are out networking, add the people you meet as new contacts to your list. Also, collecting emails on your site is another way to get to those who have an interest in hearing from you.

To contact your list, use email companies like iContact, Constant Contact and Swiftpage who specialize in sending out information to many contacts at once. They have solved the problems of spam and filters to help you get your message out. Yes, you are storing your email list on their server, but they are also taking responsibility for making sure your email gets to your contacts.

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The Blog and the Newsletter - Great Partners

Monday, January 12th, 2009

What can a blog do for you and your website? At transNETMedia® LLC, we are committed to creating a weekly blog posting because we know that it increases our website’s traffic and ranking in search engines.

First, a blog brings users to our website in a couple of unique ways. If a visitor finds our blog and begins to read the article, he or she must click on more to finish it. That click brings the user right to our website, thus helping to increase our traffic and promote our services. But, the advantages of a blog don’t end there. Once at our website, the user might decide that our blog is so interesting she wants to be notified of any new articles we write immediately. So, she looks for the RSS feed on the blog. With this web tool, a user can have all of our latest blog postings sent to a destination RSS Reader. This page could be set up on the user’s iGoogle home page or Yahoo home page. Now, every time we post a new blog, within hours the RSS Reader finds it and brings it to the user’s Reader page. So now I have increased the frequency and number of searches to my blog as well as website. Personally, I have my favorite blogs update on my iGoogle home page. But I could easily do it on Yahoo, too. Check this out yourself by clicking on the RSS feed or one of the icons near it located on my website where you may already have a home page set up.

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Web Newsletter - Setup for Print

Wednesday, January 7th, 2009

For two important reasons, informative well-written newsletters should be stored on your website. First, their content appeals to search engines and will elevate your site’s ranking. Second, storing your company’s news gives a broader, accessible picture of you and your company to website visitors. Once you have committed to creating a customer-friendly newsletter, a few suggestions will make it easier for you to create newsletters and for your customers and website visitors to access.

I believe a good newsletter can work hand in hand with a blog. Short, informative blogs spur interest in you and your services by creating a following of readers and visitors. But, use your blog wisely - write weekly or at least regularly and keep your articles to about 300 words. These articles can then be linked to your website newsletter and collected. You might expand on one of your blogs in your newsletter or add company news. But, by using your weekly blogs, you’ve created content for your newsletter. Now periodically, perhaps monthly, post your collected blog articles in your newsletter.
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