SAMsSites Blog

Creating and publishing a newsletter on the web makes a lot of sense for two good reasons. First, it serves as a source of valuable information for your clients or visitors. Second, it keeps your website content up to date and accessible to search engines.

A well-written, mailed newsletter often ends up in the wastebasket even if its content is relevant and important. But, a web based newsletter can be archived on your website and remains available as a source of information about your company and your expertise. For instance, if you are a computer repair company, your newsletter might provide monthly tips on taking care of your computer. These tips are now stored on your website for your customers convenience.
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A good email list is a powerful marketing tool for communicating to your clients and potential clients. Email lists can be purchased, but the best email lists are created from your personal interaction with people. These people - ones who have met you face-to-face are more likely to recognize your name and be more receptive to your emails. Every time you are out networking, add the people you meet as new contacts to your list. Also, collecting emails on your site is another way to get to those who have an interest in hearing from you.

To contact your list, use email companies like iContact, Constant Contact and Swiftpage who specialize in sending out information to many contacts at once. They have solved the problems of spam and filters to help you get your message out. Yes, you are storing your email list on their server, but they are also taking responsibility for making sure your email gets to your contacts.

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For two important reasons, informative well-written newsletters should be stored on your website. First, their content appeals to search engines and will elevate your site’s ranking. Second, storing your company’s news gives a broader, accessible picture of you and your company to website visitors. Once you have committed to creating a customer-friendly newsletter, a few suggestions will make it easier for you to create newsletters and for your customers and website visitors to access.

I believe a good newsletter can work hand in hand with a blog. Short, informative blogs spur interest in you and your services by creating a following of readers and visitors. But, use your blog wisely - write weekly or at least regularly and keep your articles to about 300 words. These articles can then be linked to your website newsletter and collected. You might expand on one of your blogs in your newsletter or add company news. But, by using your weekly blogs, you’ve created content for your newsletter. Now periodically, perhaps monthly, post your collected blog articles in your newsletter.
More on this in our newsletter