Archive for February, 2009

Inside the Blog or the Admin Area

Tuesday, February 24th, 2009

The Administration or ‘admin’ area of your website or blog is invisible to the public. Comparable to a ‘back room’ in a store, this area is where you post your blogs. As we mentioned in a previous article, we use WordPress when our clients ask for a blog to complement their website. Created with the same open source code we use – php, WordPress is very compatible and easy to use. We set up your WordPress blog to use your server’s database. To post your blog, you log into the admin area.

If you are adding a new blog, find the phrase Add New on the left side of the blog. Clicking this phrase allows you to add a new entry to your blog. If you write a variety of blogs on one subject – say several entries on nutrition, create a category for this topic. This task allows you to organize your blogs. Now, when listing your blog, place it under the appropriate category. Click here to continue…

Can a Blog Be a Website?

Tuesday, February 17th, 2009

A blog expresses the opinions of its owner. If a business is primarily about its owner’s opinions, then using a blog for a website is a great idea. A blog can offer lots of free, useful information as well as links to other blogs, but a website establishes the owner as a business. If you add a blog to your established website, you give your customers the opportunity to know you, your expertise, your credibility. Sometimes your blog will even bring you customers when it is linked to your website. A reader likes what you have to write on your blog and might decide to hire you. The blog complements the business, and, you can completely control all of the content on the blog.
An example of a blog that initially served as a website is www.presentationzen.com. In his blog Garr Reynolds offers insightful comments on presentation design and some excellent examples and references on presentation skills. His blog is extremely popular – so popular that he realized he could be paid for his expertise, so he recently created a website for his new business! Now his website services his business clients, and his blog is still there offering advice to his readers. Click here to continue…

Using A Blog

Tuesday, February 10th, 2009

The word blog combines the words web and log. Go to this link: http://en.wikipedia.org/wiki/Blog, and Wikipedia gives you a thorough definition. In short, the owner of a blog shares opinions, ideas and expertise by posting it on the internet. And, photographs, images, audio and video can all be inserted into a blog to enhance its message.

WordPress.com and blogger.com let you create a blog for no charge and they even supply you with templates. The problem we have identified is that your blogs are now archived in WordPress or blogger’s databases and should you want to delete or change something you wrote in a blog, you cannot access it. Consequently, transNETMedia LLC recommends that you create a blog using WordPress’s software, but locate it on your website and in your own database. We actually like the WordPress features and don’t think you need to re-invent the wheel. But, by locating your blog on your website, the keywords you’ve used in your blog work with the keywords of your website to give you more presence on the web and visitors to your site. Also, should you decide to take down your website, you can completely delete all the blogs you’ve written. Total deletion is not possible when you use WordPress and Blogger. Of course, if people have subscribed to your blogs via the RSS feed, you cannot retrieve those blogs.
Click here for more…

Getting Started on Your Blog

Tuesday, February 3rd, 2009

The RSS feed on a blog sends all of your blogs and any updates and changes you make on them directly to a database. Within hours, blog searches find it, and your blog subscribers get the new blog immediately. For example, I might choose my Google homepage as the site for reading any of the blogs I have signed up to get. As soon as a new blog is written, it is found and delivered to my homepage. So blog searches are ’searching’ every few hours unlike Google, Yahoo and other search engines that send out “spiders” to websites every few months. The advantage to having a regularly posted blog on your website, then, is that it is searched frequently and keeps your website in the forefront.
For more information, click here.