Search engines set the rules for ranking your site and they are subject to change. Below are a few basic things to remember when creating the foundation of your website.
- Title – he title is not seen on your site, but is visible on the top bar of the browser and becomes the bookmark text for a web page. Right now, it is the most powerful place to put keywords on your site. After deciding what keywords will work best, from left to right create the keywords and make sure to put your name on the end. Localizing your keywords is important if you only want to do business in a certain area. Since the web can be searched by anyone in the world, the location will most likely be important to you. For example, if you use the term website designer, it can cover a lot of web site designers. If you include the locality, Phoenix, it will more likely give you a chance to rank higher in the search engines.
- Headings – Make sure your headings are not images and that they contain your keywords.
- Content – It is important to have at least one hundred words on your home page and they need to contain keywords. Do not overdo your keywords, but use them effectively. You can be thrown out of search engines for not using keywords properly.. Read more …