Putting Videos on Your Site
A great place to store your videos online is YouTube.com. The best way to get started is to create an account online, which will allow you to keep track of all of your videos. Once you log into your profile, click on Account then look for the link “Upload Video”. After you have uploaded your video you are going to have to type in a description and keywords. It is important to keep in mind that YouTube is owned by Google, a search engine. This can be used as another tool by you in search engine optimization and allowing the search engines to better recognize your company/products.
This is good to know as you set up your advertising campaign. Videos are searchable, and there are a couple of questions to think about when loading your videos: Why would somebody search your video, or why would someone find you? For example, you make a video on, “How to install a kitchen sink.” Plumber and kitchen sink are good keywords and this could get you some notoriety. Remember, a search on YouTube could get you recognition in Australia. Of course, it would be pretty costly for someone from Phoenix to fix somebody’s kitchen sink in Sidney. But, it does mean you are getting hits by interested parties.
Another way to bring about the success of your videos is to create a playlist on your website through Youtube.com. When you are logged into your Youtube account, look for Custom Video Players. Copy the videos code and place it in your code on your website. This can be a great bonus to your website. We have used this option for our own website. Click on http://transnetmedia.com/tools.php and scroll down. (SAM does Hip Hop)
Another alternative to using YouTube is utilizing Windows Media Player. This can be done by linking your website right to Windows Media Player’s website. The problem with this method is that everyone must have the right software in order to be able to view the video. If it is a long video, there can often be a waiting time. Read more…