SAMsSites Blog

We know that there is more to a website and its success than color but, color can definitely support a message. I often get carried away with the freedom of color on the Internet, and I am now trying to decide, how important it is. I find that a website can do more than tell us something. It can make us feel and stimulate our vision. Websites give us the ability to touch the buttons and rollovers we want and our eyes are what entices us to do this. If you visit Disney.com, the site works to make your senses a part of the experience. Be ready because as soon as you get there, the screen becomes a sky and a movie starts to entertain us. Once we get caught up in the site we can’t help but want to explore more of it. That is a successful website.

If we compare Google.com to Disney.com and their individual success, they come from two different places. Google came to us as a web service and its simplicity gives us what we want. It lets our ego be in control. The white background and simple details help to support this. Whereas, Disney.com is already known for its success without a website. We look to them to entertain. One step further, we feel safe that they can entertain our children with our approval. They took that idea and made a success out of their site. The color they use works here and supports their message. Can you think of other sites where the color definitely supports the message?

I have always been an advocate of color, and maybe it is because I started designing when you had to pay for every color you printed. Once you decide to have a website, the color is actually the free part. Why not just use all the color you can to take advantage of this great deal?

Interestingly, the consensus of color from sources on the Internet has been that white is the most successful, and it can be much easier to use white. When using something other than white for your background, the colors you choose to compliment the background can make or break your message. White can solve this. Yes, it tends to make all sites a like but it allows your message to take center stage.

Take the difference between Google and Bing. For those of you who do not know Bing.com, It is the new search engine by Microsoft. Check it out. When Google came a long with their simple message of just search here the simplicity of the Google white background supported the simple message. There were other search engines at the time, but Google reigned its simple message. Now Bing.com comes along and brings all their beautiful color but even their TV ads can’t bring them the same popularity the Google has had. What does that leaves us to think? I would love your feedback here because I am looking at the popular sites and seeing a lot of white backgrounds, black type and maybe a little bit of blue accents. Please share your comments.