When it comes to investing in a website, it’s the message that is the most important. The look of a site supports the message. A website, no matter how you get your users to the site, whether it be with a great search engine rating, you buy your keywords through a search engine, or you have your own marketing method to bring your users, the message of the website must communicate what it needs to get your user to do what you want or expect. The strategy is to have a look and the right text that will influence what your user will do. The mechanics of the site will then let the user communicate with you. If it is to buy a product or service, the merchant needs to communicate not only the product that they want but also a safe way for your user to know their purchase will be handled with care. A great tip is to make sure you buy from yourself fist, so you can completely understand the buying process in order to more thoroughly communicate it to your user. Read more …
Archive for December, 2009
Websites can become overly busy places for content. Since content is key in SEO (search engine optimization) and the home page is the best place, our focus can make the site a little sloppy. That is why I choose to address, “How Much is Too Much.”
The Internet, or the WWW to be more specific, is about information, and no matter how many images, animations, videos and audios we put on the site, it is still about information. Whether we pay for keywords or get our site to rank high without paying for keywords it is still about picking the right words. Once you do have the appropriate keywords and you allow them to do their job, you will not only receive hits, but also customers. Additionally, if you load up your site pages with a lot of words that align with the keywords, it can work for free.
Now you have to decide how much information is enough. If you load up your site with information, you get the users to come, but you can scare them away from overload. A simple message is always easier to understand and users prefer it. The real trick keeping it simple is the way you organize your content. You don’t want to many messages and too many promises on one page. If you have 1500 words on your home page, make sure they all support the message that sells your product.
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In this down economy and the big merchants stays big and the little merchants struggle, it is good to patronize the small merchant. The small merchant on the web usually specializes in something often not offered by the bigger online merchants. I encourage buying from the small merchant websites. Here are some tips to being safe when buying from the small merchant.
Make sure they have a return policy.
Call them and ask them a question to see about their response to a call. Also, to see if they are there. I would not buy from them if you are satisfied with their response.
Email them too for a response.
Questions to ask:
- Do they store your credit card number online.
- Do they store anything from the order.
- If they do store your credit card number. Tell them you do not want them to store it. Can you avoid it.
- What do they use for the transaction, paypal or something else.
If it is paypal, it is safe. Many others are too. It is good to do a little research to see how safe. I do not mind when a website takes me to a third party for a transaction. The third party is all about security for credit cards like authorize.net. It is good when a website does not try to pretend to be big. The only other thing you want to make sure about a small company is that they fill the orders they receive. Talking to them on the phone lets you know they are there. Some website stay up when they merchants have gone. Once you are sure the merchant is good, you will have a good shopping experience.