Archive for February, 2010

Your Unique Cart

Wednesday, February 10th, 2010

Selling items on your website is always a unique experience. Most canned shopping carts appeal to a generic item, gifts for example, sold with a repeat performance and a constant price. Most shopping carts are set up for price changes and item changes. However, the canned-cart doesn’t allow for all the features one might need. To just say to your programmer, “I want a shopping cart and I want to take credit cards online,” can get you into a place you may not want to be. Today, most programmers do not want to build or write code for something that has already been done. Why reinvent the wheel? If it were a only a wheel you needed then that would be fine, but there are certain things you need to look for when building your site with a shopping cart. Before you jump into the online sale don’t let your programmer put you at risk or create a site that is obsolete in a few years. It is best to let yourself experience online shopping for yourself, especially with products that are similar to your own products. This will help you in two ways:

  1. Give you insight as to how the shopping cart should perform.
  2. How you can make it better or more efficient for your user.

An efficient and friendly site always brings a customer back. I recommend that you write out the way you want your desired process to work, and if at all possible, pay attention to the details that you think your customer will appreciate. A few things to consider are a particular way you want to sign the receipt, following up with the customer the day after the order, or even follow up after the order has been filled to let them know where the purchased product is. This can be a little more work for you, but it could save you money and your developer time. Read more …