Websites can become overly busy places for content. Since content is key in SEO (search engine optimization) and the home page is the best place, our focus can make the site a little sloppy. That is why I choose to address, “How Much is Too Much.”
The Internet, or the WWW to be more specific, is about information, and no matter how many images, animations, videos and audios we put on the site, it is still about information. Whether we pay for keywords or get our site to rank high without paying for keywords it is still about picking the right words. Once you do have the appropriate keywords and you allow them to do their job, you will not only receive hits, but also customers. Additionally, if you load up your site pages with a lot of words that align with the keywords, it can work for free.
Now you have to decide how much information is enough. If you load up your site with information, you get the users to come, but you can scare them away from overload. A simple message is always easier to understand and users prefer it. The real trick keeping it simple is the way you organize your content. You don’t want to many messages and too many promises on one page. If you have 1500 words on your home page, make sure they all support the message that sells your product.
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