If we start with the look, use your own images. Do not use borrowed images from the web. This is true for your content as well. That is true for two reasons. The first is the same for images and text; it is plagiarism. Second: the search engines refuse to recognize content the second time it is posted. When choosing the domain name it is a good idea to use your keywords or phrase instead of the name of your company. That way when a competitor buys your site. It is much easier to assume the site as their own.
The method you choose for building your site can make a difference. Some hosting companies offer templates that you can use to build your site. If you use their template, the content of your site is stored on the hosting company’s database. This makes it more difficult for a buyer to move the site. Read more…