The Keyword Stategy

Have you ever heard of the cobbler’s son who goes barefoot? Well, our website is barefoot. It needs some tender loving SEO. We do not advertise ourselves as SEO specialists but by following certain rules, sites can climb to the spots that can bring them a Google presence. Selling and new clients is another matter. That is where your site needs to do a few more things with the message you give. We decided to give an SEO uplift. So far, we have toyed with some phrases but this takes a serious focus to get your site on the first page with the right phrase. So this article is about picking the phrase we want for our site to place high on Google.
To do this we are using two google tools

  1. Google Adwords keyword tool
  2. A search in Google itself

Using google Adword keyword tool it tells us how many times phrases are used within a month.

Here are the results of the phrases we thought were key.

Web Design 4,090,000
Phoenix web design 6,600
Phoenix web designer 6,600
Arizona web design 6,600
Phoenix web development 880
Phoenix online marketing 590
Phoenix internet marketing 1,600
Phoenix social media 390
Phoenix php development nothing
Php development 40,500
Phoenix web master nothing

Even though a web designer, developer or master are what we are, those numbers show what was keyed in by users. There is no sense in trying to come up for “Phoenix web master” in search engines since it is not keyed in enough to register data.

Localizing the data to an area like Phoenix is good. It makes the search more specific and a little easier to achieve. Notice the number for web design. Seems like an easy choice but adding the word Phoenix makes the climb a little easier. As we make our decisions on how we go about this, maybe it will be clearer as to how it works.

When you do a search in Google, you will notice that it tells you the number of times a phrase is found on websites. When you put the phrase in quotations, it gives you the number where the phrase is found just as you keyed it. If you key in “Phoenix Web Design,” it doesn’t give you “Web Design Phx.” If you leave the quotes off, it will give the number every time those words are used alone and together.


Phoenix Web Desigin 9,510,000 “Phoenix Web Design” 93,700
Phoenix Web Designer 14,600,000 “Phoenix Web Designer” 99,100
“Arizona web design” 742,000
” web design” 9,430,000
Phoenix Online Marketing 6,710,000 “Phoenix online Marketing” 56,200

Because of the results from the keyword tool, I decided to search only for the terms above. As I consider what I really want to be found for; it is design. Even though building a website is a marketing budget expense, we are designers, developers and masters. But “developers” and “masters” are not words that are used.

Now we compare: Arizona, Phoenix and without localizing. These numbers shows our competition using or not using the locality. We want this number to be small. Our choice is “Phoenix Web Design.”

If we try to find ourselves on Google for this term, we come upat 187. We also did a search for us for the term Phoenix Web Designer. We come up at 187 as well. Read more …

One Response to “The Keyword Stategy”

  1. SEO Wales says:

    Howdy! This is my first visit to your blog! We are a group of volunteers and
    starting a new initiative in a community in the same niche.
    Your blog provided us beneficial information to work on. You have
    done a marvellous job!

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